Why Share Your Business Story?

People can visit your website and see what you sell.

They can read your service descriptions, look at your products and compare your prices.

But that doesn't always tell them why your business exists, what makes it different or why they might want to support you.

A founder story gives you an opportunity to share those things.

It can help readers:

·         Discover the person behind your business.

·         Understand why you started and what inspired you.

·         Learn about your experience, values and approach.

·         Understand what makes your products or services different.

·         Discover opportunities to work with or support your business.

·         Feel more familiar with your brand before deciding whether to contact you.

A founder story doesn't guarantee more customers or sales.

It's an opportunity to communicate your business story in a more personal and meaningful way.

Once it's written, you can keep using it in your own marketing.

Introducing the Founder Story Writing Service

A professionally written business story, created for you to own, share and use across your marketing.

Our Founder Story Writing Service is designed for women business owners who want to share their story but don't have the time, confidence or experience to write a full article themselves.

We'll learn about your business through a tailored questionnaire, research relevant information, write your story and work with you to finalise the article.

You'll receive your completed founder story as an editable Word document, giving you the flexibility to publish it on your website, share it with customers, adapt it for social media or use it in other marketing materials.

Once you've paid for the service and received your finished article, you'll own the copyright to the article text written specifically for your business, which we can transfer to you.

Your story may also be considered for publication or promotion through Local Women's Business or Dynamic Zenergy.

Publication and promotion are optional, remain at our discretion and are not guaranteed as part of your purchase.

What Can Your Founder Story Include?

Your article will be tailored to your business and the message you want to share.

Depending on your goals, it may include:

Your Founder Journey

What inspired you to start your business? What challenges have you faced? What have you learned along the way?

Your Business Story

How did your business begin? What makes it different? What do you want people to know about the brand you've created?

Your Experience and Credibility

What relevant knowledge, skills, qualifications or experiences shape the way you work?

Your Products or Services

What do you offer? Who is it for? What problems or needs does it address?

Your Business Values

What matters to you? What principles guide your decisions?

Your Future Plans

Where would you like to take your business? What opportunities are you hoping to explore?

Business Collaboration Opportunities

Are you interested in connecting with retailers, stockists, service providers, event organisers, community groups or other businesses?

We can consider including a section explaining the types of collaborations you're interested in.

We'll discuss and agree on any inclusion and wording during the article review process.

Your Promotional Offer

Do you have a special offer, introductory promotion, new product or service you'd like potential customers to discover?

We can consider including relevant promotional information and a suitable call to action in your story, subject to review and suitability.

If you have an offer, we'll ask you to provide its details, including applicable dates, eligibility, exclusions and conditions.

What Would You Like Your Story to Achieve?

Before writing your article, we'll ask what you'd most like readers to know or do after reading it.

For example:

1. Help People Get to Know You

Share your personal journey, what inspired you and the story behind your business.

2. Build Familiarity and Credibility

Explain your relevant experience, expertise, values and approach to helping customers.

3. Introduce Your Products or Services

Help readers understand what you offer, who it's for and what makes it worth exploring.

4. Attract Potential Business Collaborations

Explain the types of businesses, organisations or professionals you'd like to connect with.

5. Share a Special Offer

Introduce an appropriate promotion and direct interested readers to your website or offer.

You can have more than one goal. 

We'll use your answers to help develop an article that communicates the message you want to share.

See the Types of Founder Stories We Create

Explore a published founder story and discover other business stories we're preparing through our Behind Australian Founder Brands initiative.

Each story highlights the founder's unique journey, business values and experiences, demonstrating how professional storytelling can bring a business to life.

Mina Finery — A Mother's Legacy Inspires a Fashion Brand

Discover how Aisha Raffi turned a lifelong love of fashion and the influence of her late mother into a Sydney-based slow-fashion business.

The story explores her inspiration, the challenges of building a business while raising a family, her approach to clothing design and opportunities to connect with boutiques and stockists.

Morgaia — Turning Personal Experiences Into a Business With Purpose

Discover how Catherine's experiences shaped Morgaia, a business that brings together wellbeing, self-care, community, and connection.

The story explores her journey, the values behind the business and opportunities to collaborate with like-minded businesses and organisations.

Founder Story Coming Soon

The Atelier by Amelie — Building a Business Around Genuine Care

Discover how Amelie Nicholls built an award-winning Sydney nail salon business around genuine care, personal service and making every client feel valued.

Her story shares the family experiences that inspired her, the lessons she learned while growing her business and why the small things matter.

What's Included?

Your Founder Story Writing Service package includes:

·         Research and writing based on the information you provide and relevant business information.

·         A tailored onboarding questionnaire to help us understand your business, journey and goals.

·         One professionally written, personalised founder story article.

·         A suitable article title, introduction and clearly organised sections.

·         Information about your founder journey, business, products, services, experience and values, as relevant.

·         Consideration of an optional promotional offer section.

·         Consideration of an optional business collaboration opportunities section.

·         Consideration of up to three customer-supplied images, subject to suitability and the necessary permissions.

·         One complete article draft for your review.

·         One consolidated round of reasonable revisions.

·         Delivery of your completed article as an editable Word document.

·         Copyright ownership of the written article created specifically for your business, to the extent transferable, once payment has been made and the completed article has been delivered.

·         A separate final article approval and content permission process.

Publication and Promotion

Your purchase covers the professional preparation and delivery of your founder story article.

We may also choose to publish or promote your story through Local Women's Business, Dynamic Zenergy or other channels, subject to the necessary permissions.

Publication and promotion are optional and entirely at our discretion.

They are not guaranteed as part of your purchase.

We do not guarantee a publication date, a minimum publication period, newsletter placement, social media promotion or any particular business results.

Additional Work

Your package includes one consolidated round of revisions.

If you request additional work beyond the agreed scope, we'll discuss any additional requirements and charges with you before proceeding.

The standard writing service has no ongoing subscription or recurring service fee.

How Does It Work?

We've designed the process to make sharing your business story straightforward.

Step 1 — Tell Us About Your Business

Start by submitting an enquiry.

Tell us about your business, what you offer and what you'd like your founder story to achieve.

We'll review your enquiry to determine whether the service is suitable for your business.

Step 2 — Confirm Your Purchase

If the service is a good fit, we'll share the package details, applicable terms, and payment instructions.

Once you confirm your purchase, you'll receive your welcome information and the Founder Story Questionnaire.

Step 3 — Complete Your Founder Story Questionnaire

Tell us about your business, your journey, your customers, your products or services and the messages you'd like your story to communicate.

You can answer in your own words. Short answers and dot points are welcome.

You may also supply up to three suitable images, together with any required permissions, captions and credits.

Email us your completed questionnaire and any supporting materials you want us to use.

Step 4 — We Research and Write Your Story

We'll review your questionnaire, supporting materials and relevant business information.

We may contact you if we need clarification or additional information.

We aim to provide your first draft within 7 business days after receiving your completed questionnaire and all information reasonably required to prepare your article.

Step 5 — Review Your Draft

We'll send you the draft article for review.

You'll have the opportunity to check the information, names, dates, quotations, claims, website links and how your business is presented.

One consolidated round of reasonable revisions is included.

Send us one consolidated list of your requested changes. We'll review and make the agreed revisions.

Step 6 — Receive Your Completed Article

After the agreed revisions, we'll provide your completed founder story as an editable Word document.

Once you've paid for the service and received the finished article, you'll own the copyright to the article text written specifically for your business.

You can edit, publish, share, adapt, give away or sell the written content, subject to the agreed service terms and any applicable third-party rights.

Step 7 — Final Approval and Possible Publication

After we finalise your article, we'll send the Founder Story Approval & Content Permission form for your review.

This allows you to confirm that your article is final and authorise potential publication or promotional use of your story by Local Women's Business and Dynamic Zenergy.

We may choose whether, when and where to publish or promote your story.

Publication and promotion are optional, remain at our discretion and are not guaranteed as part of your purchase.

You'll receive your completed Word document regardless of whether we choose to publish or promote your story.

You Own Your Finished Article

One of the most valuable benefits of our Founder Story Writing Service is that you receive a completed article you can use beyond Local Women's Business.

Once you've paid for the service and received your finished article, you'll own the copyright we can transfer it to you for the article text written specifically for your business.

You're welcome to:

·         Publish your article on your own website or blog.

·         Share it with your customers and business network.

·         Use it in newsletters and email marketing.

·         Adapt it into social media posts.

·         Include it in promotional materials or other business content.

·         Translate, edit or repurpose the written content.

·         Give away or sell the written article.

·         Allow others to use or resell the written content.

Your ownership rights apply to the written article created specifically for your business.

They do not automatically extend to third-party photographs, designs, quotations, existing templates or other materials subject to separate rights.

Our approval process includes requests for ongoing, non-exclusive permission to use and adapt your approved story and authorised supporting materials through Local Women's Business, Dynamic Zenergy and other relevant channels.

This may include websites, blogs, newsletters, directories, social media, videos, podcasts and other promotional materials.

The version we publish or promote may differ from your completed Word document, provided we respect the agreed permissions and applicable requirements.

Your ability to use and sell your completed written article remains separate from any decision we make about publishing or promoting your story.

Will Your Article Be Published or Promoted?

Your purchase covers the professional writing and delivery of your founder story as an editable Word document.

We may choose to publish or promote your story through Local Women's Business, Dynamic Zenergy or other channels.

This may include our websites, newsletters, directories, blogs, social media channels or other promotional materials.

However, publication and promotion are optional and remain at our discretion.

We do not guarantee:

·         Publication on any particular website or platform.

·         Placement in our newsletters or social media channels.

·         A specific publication date or minimum publication period.

·         A particular number of readers, views or website visits.

·         Enquiries, customers, sales, partnerships or other business outcomes.

If we choose to publish your story, we'll determine the appropriate timing, placement and presentation in accordance with the agreed permissions.

You'll still receive your completed Word document regardless of whether we publish or promote your story.

Who Is This Service Suitable For?

Our Founder Story Writing Service may be suitable if you're a woman business owner who:

·         Wants people to understand the story behind your business.

·         Is launching or growing a business.

·         Wants to introduce a product or service.

·         Wants to communicate your experience or expertise.

·         Has a personal journey or business purpose you'd like to share.

·         Wants to explore business collaborations.

·         Wants a professionally written article you can reuse in your own marketing.

·         Is happy to provide information, review the draft and approve the final article.

We welcome suitable women-owned businesses from Sydney's Inner West, Greater Sydney and across Australia.

You don't need to run a large or established business to have a story worth sharing.

Who Is This Service Not Suitable For?

This service may not be the right fit if you:

·         Expect guaranteed customers, sales, enquiries or website traffic.

·         Need guaranteed coverage in newspapers, magazines or other independent media outlets.

·         Want a full public relations or advertising campaign.

·         Need ongoing social media management or marketing support.

·         Want unlimited article revisions.

·         Require a very long or highly technical article within the standard package.

·         Want us to publish exaggerated, misleading or unsupported claims.

·         Expect a paid feature to be presented as an independent editorial endorsement.

We review enquiries before accepting a booking and may decline writing projects that are not suitable for our service.

Any decision to publish or promote a completed article is made separately and remains at our discretion.

How Long Will Your Article Stay Published?

If we choose to publish your founder story, we may keep it available for as long as we consider appropriate.

However, publication is optional, and we do not guarantee that an article will be published or remain online for any particular period.

We may update, pause, remove or discontinue published content at our discretion, subject to applicable laws and agreed permissions.

Your completed Word document is yours to keep and reuse, regardless of whether your story is published or how long any published version remains available.

What's the Difference Between Free Editorial Stories and Paid Founder Stories?

Local Women's Business publishes selected free editorial founder stories.

These are businesses we independently choose to feature, including businesses we discover through our networks, referrals and community connections.

Free editorial stories are selected at our discretion and are not available to purchase.

Our paid Founder Story Writing Service is different.

It is designed for eligible women business owners who want a professionally written founder story they can own, publish, share, and reuse in their marketing.

The fee covers the agreed research, writing, revision and delivery of the completed article as an editable Word document.

We may separately choose to publish or promote a completed story through Local Women's Business, Dynamic Zenergy or other channels, subject to the appropriate permissions.

Publication and promotion are not guaranteed parts of the paid writing service.

Where a paid client story is published, we may identify it as a paid business feature or use another appropriate disclosure so readers

understand the nature of the content.

Both free editorial stories and paid writing projects must meet our standards for accuracy, relevance and reader value.

Frequently Asked Questions

Do I have to write the article myself?

No. Simply complete our questionnaire and provide the information we request.

We'll research, write and organise your founder story for you.

Can I include a promotional offer?

You can provide details of a promotional offer for consideration.

We'll review its suitability and discuss any proposed inclusion and wording with you.

Can I include business collaboration opportunities?

Yes. You can tell us about the types of businesses, organisations or partners you'd like to connect with.

We can consider including an appropriate collaboration section in your story.

Can I review the article before it's finalised?

Yes. You'll receive a draft and one consolidated round of reasonable revisions.

You'll have the opportunity to review the article for accuracy before it is finalised.

Can I use the article on my own website?

Yes. You'll receive an editable Word document.

Once you've paid and received your completed article, you'll own the copyright to the written content created specifically for your business, subject to the agreed terms.

Can I supply my own photographs?

Yes. You can provide up to three images for consideration.

You must own or have the necessary permissions to supply them, including permissions from identifiable people where required.

Will my founder story be published on Local Women's Business?

Publication is optional and at our discretion.

Your purchase covers the professional writing and delivery of your article, not guaranteed publication.

Will my article appear in your newsletter or social media?

We may choose to promote selected stories through our newsletters, websites or social media channels.

However, no particular promotional placement is guaranteed.

How long will it take to receive my article?

We aim to provide your first draft within 7 business days after receiving your completed questionnaire and all information reasonably required to prepare the article.

The time needed to finalise your article will also depend on your review, any requested revisions and any clarification required.

Do you guarantee business results?

No. We provide a professional writing service.

We do not guarantee traffic, enquiries, sales, customers, partnerships, search rankings or other business outcomes.

What if I need a longer or more specialised article?

Tell us about your requirements.

We can review the scope and discuss any additional work or charges before proceeding.

Can I request changes after receiving my completed article?

Your package includes one consolidated round of revisions.

Additional work beyond the agreed scope may require a separate quote.

If you identify an important factual error in a version we have published, you can contact us to request a review.

What happens if you decide not to publish my story?

You'll still receive your completed article as an editable Word document, with the agreed rights to use and reuse the written content.

Publication is separate from the writing service you purchase.

Payment, Revisions and Refunds

Full payment is required before we begin preparing your founder story article.

Your purchase covers the agreed professional writing service and delivery of your completed article as an editable Word document.

The package includes one consolidated round of reasonable revisions.

If you request additional work beyond the agreed scope, we'll discuss any additional requirements and charges before proceeding.

Publication or promotion of your article is optional and not guaranteed as part of your purchase.

As this is a personalised writing service, we do not offer refunds solely because you change your mind, subject to your rights under Australian Consumer Law.

If you wish to cancel, please contact us as soon as possible so we can review the work completed, the agreed service terms and any applicable legal rights.

Nothing in our service terms excludes, restricts or modifies rights and remedies available under Australian Consumer Law.

You'll receive the applicable service terms before making your purchase.

Ready to Share Your Business Story?

You don't need an extraordinary success story to have a business story worth sharing.

Your experiences, challenges, decisions and reasons for starting your business can help people understand what makes your business unique.

Whether you want to introduce your brand, communicate your values, highlight your products or services, or explore business opportunities, we'll help you turn your journey into a professionally written founder story.

Founder Story Writing Service

One personalised founder story. One-time payment. An editable Word document you own and can reuse.

Enquire About Your Founder Story

Tell us about your business and what you'd like your story to achieve.

Submitting an enquiry doesn't commit you to purchasing the service.

We'll review your details and explain the package, pricing and next steps before you decide whether to proceed.

Local Women's Business is a Dynamic Zenergy initiative.